Leijona Catering
Leijona Catering has been feeding the defenders of Finland since the founding of the nation. In the transformation of modern working life, even the Special Force of Good Food needed a new look for their brand.
The challenge
Leijona Catering provides all food services for the Finnish Defence Forces, so there has never been a shortage of customers. As one of the largest catering companies in Finland, there have been challenges in finding new staff.
As an employer that takes exceptionally good care of its employees, Leijona Catering’s big target was to synchronize their identity with the culture already established.
The process
We mapped out three alternative directions for the future of Leijona Catering. The final recipe was found through joint tastings.
Through extensive collaboration with client’s leadership team and employees, the lion that feeds the entire kingdom found a new face, combining gentle humanity and the resourcefulness of a mission-oriented specialist.
Visual identity adapts to many needs: from the brilliance of crystal chandeliers to the warmth of field stoves, from prison wards to the campus of a military academy. A clear conceptual system provides a developing organization with nutritious and diverse rations for the long future.
Creative solution
Strategy
- Brand persona
- Brand story
Content
- Photography
- Social media templates
Design
- Symbol & logo
- Color & type
- Identity guidelines
- UI design
- Packaging design
